Challenge

High-touch PR campaigns required large account teams and manual research; scaling to tens of thousands of hyper-personalized pitches daily was impractical.

Solution

• Auto-generated pitch drafts from client onboarding summaries, emphasizing the angles most relevant to each media segment.
• Research engine scraped recent, thematically similar articles, identifying journalists by beat and publication; records enriched with email, LinkedIn, X, Muck Rack, and past coverage links.
• 100+ rotating sender identities allowed > 10 000 personalized emails/day with sequenced follow-ups.
• GPT-powered icebreakers referenced each journalist’s latest work or social posts, producing human-sounding intros that routinely earned “best pitch I’ve seen” replies.
• Automated media-hit tracking, Qwoted/HARO matching, and project-management
• workflows cut admin to near-zero.

Impact

• Placements secured in CNN, Forbes, WSJ, Fortune, BBC and dozens of tier-1 outlets.
• Positive-reply rate ≈ 18 %—4-5× typical cold-PR benchmarks.
• 80 % reduction in account-management headcount while delivering more wins per client.