Challenge

Facebook ads brought leads at a premium CPL; every contact had to be nurtured with just right pressure to maximize conversions without alienating prospects.

Solution

• Built behavior-driven nurture engine spanning SMS, email, Facebook DM/group invitesand scheduled calls.
• Engagement signals (course-progress %, email opens, asset downloads, group joins) fed alead-score that dictated cadence and channel.
• Sales-ops layer: setter/closer scoreboard, tiered-commission logic, and call-outcomeforms auto-enforced via SMS nudges to managers.
• Unified dashboard tracked dials, show-ups, close-rate, cash-collected and product split inreal time.

Impact

• Call-booking rate up ~30 %.
• Close-rate per booked call up ~25 %.
• ROAS improved by ~40 % as high-ticket sales offset ad costs.
• Transparent performance data fostered healthy competition and accelerated promotion oftop setters to closers.

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