Challenge

Market rates for copywriting far exceeded the cost of AI-assisted production.

Solution

• Custom bots bid on freelance-platform jobs with GPT-generated cover letters and price logic.
• Job-board scraper pulled writing roles, identified decision-makers, and fed them into a personalized cold-email engine.
• Self-serve client portal auto-generated Drive folders/docs, routed tasks to writers via an AI-driven project board.
• Multi-stage hiring funnel (LinkedIn, Indeed, Reddit, FB) vetted, trial-tested, and auto onboarded contractors with AI training packs.
• Time-tracking + cost dashboards fed automated semi-monthly payroll (invoices + Wise drafts).

Impact

• ~90 % of the lead-to-delivery pipeline ran without human touch.
• Cost per 1 000 words cut by 50-60 % versus traditional agencies while maintaining healthy margins.
• Scaled from zero to hundreds of clients with <3 internal operators.
• Same-day turnaround became the norm; revision rate held below 5 %.
• Admin hours for billing and payroll dropped by 40+ hrs/month.